
Hello
I'm Ale, a product designer based in Mexico. For the last 7+ years I've designed web and mobile products, led design teams and owned products from the first sketch to launch. The part I enjoy most is the messy middle: sitting with a complicated problem, talking to the people who deal with it every day, and working it down until it feels simple.
These days I mostly team up with startups on MVPs and AI products, usually as the person who connects what users need with what the business and the engineers can ship.
Before design I was a marketing coordinator at an AI startup and a community manager in government. Switching careers and evolving along the way is part of who I am, and it's why I care about the business and the people as much as the pixels.
Work experience
Independent Designer
Oct 2021 - PresentEnd-to-end product strategy for 25+ global clients, launching high-impact products under strict timelines and budgets.
Design Lead & Product Owner @ AskTuring AI
Aug 2025 - May 2026 · USALed a cross-functional, international team through major revamps of core features, boosting user retention and engagement.
- Led a design team across 3 time zones
- Redesigned the main product experiences
- Launched the mobile app
- Brought AI into our design workflows
- Designed conversational AI experiences
UX/UI Design Lead @ Geekbears
Mar 2022 - Jul 2024 · USAManaged and mentored a team of designers, working closely with clients on their business goals and user needs.
- Led the design team and managed the workload across projects
- Final approver on design deliverables
- Mentored designers on the team
- Designed MVPs for clients across different industries
Product Designer @ Adext AI
Aug 2021 - Dec 2021 · MXLed A/B testing to optimize features and interactions, iterating the platform from data-driven user feedback.
- Designed the web app and the marketing website
- Ran A/B tests on features and interactions
- Led client and user testing sessions
Product Designer @ Introid Inc
Jul 2018 - Jul 2021 · MXDesigned AI and machine-learning web and mobile apps, turning computer vision models into intuitive workflows.
- Founding designer for the core AI and machine-learning products
- Helped shape the marketing strategy
Skills
- Product Design
- AI-native Interface Design
- Human-AI Collaboration
- Generative AI
- UX Research
- Product Strategy
- Design Systems
- Interaction Design
- Prototyping
- Usability Testing
Tools I use daily
- Figma
- Claude
- ChatGPT
- Gemini
- Midjourney
- GitHub
- VS Code
- HTML
- CSS
- JavaScript
- Notion
- Slack
- Linear
Education
Design and Innovation
2024MIT Professional Education
Bachelor's Degree in Marketing
2019Universidad Autónoma de Coahuila